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Download full textPenn, Garlene – 1999
This digest presents principles of enrollment management for institutions of higher education. It reviews the three decades since the introduction of the term "enrollment management," noting the goals of: (1) defining the institution's nature and characteristics for appropriate marketing; (2) incorporating all relevant campus…
Descriptors: Accountability, College Administration, Educational Finance, Enrollment Management
Richards, Michael D.; Sherratt, Gerald R. – 1981
The historical role of institutional advancement and the specific activities and trends currently affecting it are reviewed, and four strategies for advancement programs are suggested. Institutional advancement includes alumni relations, fund-raising, public relations, internal and external communications, and government relations, and its…
Descriptors: Alumni, College Administration, Cooperative Programs, Educational Finance
