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Download full textCatri, Deborah Bingham – 1998
Because of its pervasive "image problem," vocational education (VE) is not being given high priority by leaders of the new vocational education school reform movement and it is being forced to compete against others in the arena of education for a shrinking student population and scarce resources. Like other service industries, VE has…
Descriptors: Attitude Change, Community Attitudes, Educational Attitudes, Marketing
