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Institutional Advancement Strategies in Hard Times. AAHE-ERIC/Higher Education Research Report No. 2.

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Richards, Michael D.; Sherratt, Gerald R. – 1981

The historical role of institutional advancement and the specific activities and trends currently affecting it are reviewed, and four strategies for advancement programs are suggested. Institutional advancement includes alumni relations, fund-raising, public relations, internal and external communications, and government relations, and its…

Descriptors: Alumni, College Administration, Cooperative Programs, Educational Finance