Appropriate and inappropriate uses of the strategic planning concept are identified, and significant literature on the subject is reviewed that gives both conceptual and practical guidelines. Included is a series of very simple to more complex planning models that colleges and universities can adopt or modify, depending on their circumstances, to…

The major distinctions between evaluation and research are examined, the chief differences being the intent and type of criteria against which judgments are made. Conceptualization of the evaluation process in higher education is discussed on two levels. A collection of nine similes for understanding evaluation is examined in terms of major…