The efforts of student affairs aimed at improving quality of life, integrating new student groups, and attracting and retaining students are becoming critical to colleges and universities. Student affairs organizations can respond to the changing conditions and take a leadership role in new institutional strategies; they can become…

Internal and external changes affecting higher education and responses that student personnel workers can take are discussed. Societal changes that influence colleges include a declining birth rate, changing sex roles, and shifts to an information-based society. Notable political trends that affect colleges include accountability requirements,…