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Gottlieb, Stephen S. – 1992
This digest presents details of some of the efforts to improve the clarity of written communication in business and the professions. The digest discusses the Plain English movement; writing in professional schools (particularly law and engineering); writing and the medical profesisons; and the public and professional writing. (18 references) (RS)
Descriptors: Audience Awareness, Business Communication, Content Area Writing, Higher Education
Simic, Marjorie – 1993
To make writing public, the writer must have an audience. A cooperative and caring environment that invites children to share and respond is the type of supportive environment in which children's reading and writing can flourish. Children who have not published do not write for an audience, but instead write for a critical reader--the teacher.…
Descriptors: Audience Awareness, Classroom Environment, Elementary Education, Teacher Role
Aiex, Nola Kortner; Aiex, Patrick – 1992
This digest addresses the question of health information and reporting in the mass media, focusing on its accuracy and on some researchers' ideas for improving the quality of the health information that is disseminated. The digest discusses accuracy in reporting, the role of commercial television, advertising, and the audiences for health…
Descriptors: Advertising, Audience Awareness, Community Education, Futures (of Society)
Aiex, Nola Kortner – 1988
In the present decade, many management and organizational communication scholars have explored a guiding metaphor--organizational culture. Japanese industry has developed a corporate model that may have provided the concepts involved in organizational culture: ideology, beliefs, rituals, myths, and symbols. Organizational culture is inextricably…
Descriptors: Audience Awareness, Communication Research, Language Role, Metaphors
Aiex, Nola Kortner – 1990
Debate is an activity which can help young children learn to be part of a team without experiencing the intense competition that is present in athletics. For children, a focus on developing communication skills rather than on competition in debate can help foster attitudes of open-mindedness, fairness, and tolerance for the viewpoints of others.…
Descriptors: Audience Awareness, Communication Skills, Debate, Debate Format
Gottlieb, Stephen S. – 1992
This digest examines the relationship between the political process and the media. The digest discusses the ramifications of advertising in politics; the role of the televised debate in elections; individual voter characteristics and the media; and media coverage and campaign awareness. Fifteen references are attached. (RS)
Descriptors: Audience Awareness, Audience Response, Debate, Mass Media Effects
Jenkinson, Edward – 1992
During the summer of 1990, a university English education professor in Indiana responded to the writing of 20 fourth through seventh graders via a computer installed in his home. The students wrote daily anything ranging from a 3-line haiku to 10-20 computer-screen stories. The classroom teacher took the students through the steps in the writing…
Descriptors: Audience Awareness, College School Cooperation, Computer Networks, Electronic Mail
Strange, Rebecca L. – 1988
A case can be made for teachers to use audience-oriented teaching strategies that encourage children to write for a wide range of readers. Even so, questions remain about how writers, especially student writers, actually learn to consider an audience of readers when they write. Research suggests that a developmental trend exists in which children…
Descriptors: Audience Analysis, Audience Awareness, Classroom Environment, Educational Strategies
Abdullah, Mardziah Hayati – 2000
Noting that children today are growing up in a "media saturated" world in which mass media, including the Internet, have a commanding presence in daily life, this Digest argues that it is imperative for educators to teach what M. Megee (1997) calls "the new basic"--media literacy--so that learners can be producers of effective…
Descriptors: Audience Awareness, Class Activities, Elementary Secondary Education, Mass Media