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Download full textWorth, Michael J.; Asp, James W., II – 1995
The literature in the field of higher education fund-raising places development officers into four roles: (1) salesman, which emphasizes soliciting gifts; (2) catalyst, working behind the scenes to support fund-raising activities of presidents and volunteers; (3) manager, which requires organizing fund-raising programs and staff; and (4) leader,…
Descriptors: College Administration, Finance Occupations, Fund Raising, Higher Education
