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Enrollment Management for the 21st Century: Delivering Institutional Goals, Accountability and Fiscal Responsibility. ERIC Digest.
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Penn, Garlene – 1999
This digest presents principles of enrollment management for institutions of higher education. It reviews the three decades since the introduction of the term "enrollment management," noting the goals of: (1) defining the institution's nature and characteristics for appropriate marketing; (2) incorporating all relevant campus…
Descriptors: Accountability, College Administration, Educational Finance, Enrollment Management