The findings of a survey conducted in January 1978 to determine the interests and characteristics of students enrolled in telecourses at Central Texas College, are reported. Questionnaires were returned by 41 percent of the telecourse students. Responses indicated that the large majority of these students were married Caucasian females between the…

The quarter annual reports about "Sesame Street" from the Children's Television Workshop (CTW) from 1969 through 1975 were analyzed for evidence that criticism in the periodical literature had influenced the programming and decision making policies of CTW during that time, as well as the audiences involved. Significant evidence that…

To test the proposition that television content can teach sex-typed behaviors and attitudes, this study presented children of two ages (third grade and eighth grade) with one of two sets of television commercials. The first set contained women engaged in nontraditional occupations outside the home. The second set showed traditional women in their…

The objective of this study was to explore the semantic structure used by subjects in assessing (evaluating) a series of eight television commercials previously (but unofficially) rated for deceptiveness by FTC attorneys. Five local respondent groups were used: 158 undergraduate students enrolled in an introductory advertising course, 175…

This study provides a theoretical focus for evaluating media communication, a generic model which operationalizes this focus, and a case study which documents how this model was applied in the evaluation of the effectiveness of "Carrascolendas," a bilingual television program for children. The core of the model involves two indexes:…

This study was aimed at determining whether there was a difference in attitude and achievement scores of undergraduate students enrolled in an instructional television (ITV) course when academic content was given three treatments: (1) by a regular faculty member who employed formal lecture- reading mode, (2) role player who employed formal…

Closed-circuit television (CCTV) is a promising technology used by many medical centers to support health education activities for patients and their families. It may provide one method of reaching multiple patients at various times and locations, providing consistent, easily repeated information in a low stress manner, but it is unclear how much…

The purpose of this study was to determine the relationship between televiewing and the reading interests of seventh grade pupils using 300 television (TV) tie-ins comprised of 18 different titles. The subjects were 253 pupils representing four seventh grade classes from low, middle, and high socioeconomic backgrounds in a suburban setting. The…

An experimental curriculum module was designed and was tested to determine its success in helping children cope with negative influences of viewing violence on television. Instructional treatments were administered in two forms: concept presentation, in which subjects were shown how various components of production are used to create a dramatic…

This analysis of the relationship between mothers' attitudes toward TV and children's viewing habits, and the relationships between this behavior and the personal and/or social problems of the child, is based on data gathered in interviews with 250 preschool children, their mothers, and their teachers. Findings indicate a positive correlation…

This study measured the effects on children's behavior of peer influence and prosocial and antisocial television messages. The subjects, 120 children in second, third, and fourth grades, were placed in three different situations: one in which no television was viewed, one in which an excerpt from a television program portraying violence was…

This study investigated whether candidate images could be designated as primarily either stimulus- or perceiver-determined and if a multiple regression model could be constructed to predict candidate image ratings from pre-stimulus perceptions of the candidate's party and post-stimulus ratings of the advertisement. One hundred twenty subjects were…

The purpose of this study was to examine the socializing effect the viewing of adult-oriented commercials has on young children of differing socioeconomic backgrounds. The subjects, 227 children in the first, second, and third grades, included 109 lower-socioeconomic-level black children and 118 white children representing upper-middle-income…

A study was undertaken to develop a body of knowledge which might bridge the communications gap between the more formal communications establishment and the eclectic alternative television movement. Information was gathered mainly through personal experience, and by survey and interviews. The analysis was carried out during the period from late…

A study was conducted to determine if classroom discussion of Channel One broadcasts would increase student knowledge of current events. Channel One is a news program designed for middle school and high school students and is shown to participating schools across the United States. The program is free to schools that receive use of a satellite…