A survey was given to 866 students in the Westfield Public School (New Jersey) to ascertain whether or not elementary age children were strongly influenced by Corporate America in their reading selections. Respondents were in either second, third, or fourth grade. The children were asked three questions about their favorite character and favorite…

Previous studies have found that the librarian's use of book displays and recommended lists are an effective means to increase circulation in the public library. Yet conflicting results were found when these merchandising techniques were used with collection materials in the nonprint format, specifically audiobooks and videos, instead of books.…

Research was conducted to establish a validated list of competencies for use in curriculum development efforts for apparel and accessories marketing programs. DACUM (Developing a Curriculum) was the occupational analysis procedure used to identify the competencies, job tasks, level of difficulty, and levels of employment for apparel and…