This report describes a research study in which motivational strategies were used to increase student enjoyment of reading and to foster a life-long love of reading. The targeted populations consisted of primary and middle grade students in three different urban midwestern settings. The problem of motivating students to read was documented through parent and student surveys, observations checklists, and student interviews. Analysis and intervention implementations regarding motivational reading strategies were supported by the hypotheses that students can be motivated to read more often, therefore, leading to a higher level of reading enjoyment. Solution strategies conducted consisted of lending libraries in the classroom, national incentive reading programs, backpack book activities, and Drop Everything And Read (D.E.A.R). These interventions were based on the analysis of related research and suggested strategies from renowned specialists in the reading field. Post intervention data indicated an increase in student's motivation to read and to choose reading as a leisure time activity. Contains 32 references, and 4 tables and 8 figures of data. Appendixes contain 4 reading survey instruments, checklists, and reading lessons. (Author/RS)