This paper analyzes content and design of 120 school media center World Wide Web sites. The study's purposes were to develop a list of criteria for use in developing media center Web sites and to compare Web sites by author type to determine if differences exist in incorporation of criteria. The sites were analyzed on June 17 and 18, 2000 using criteria from information and library science, media center promotion, and Web page design literature. The findings show that: Web sites meet most design criteria, but not many other criteria; and media specialists' Web sites do a better job of promotion than those authored by others. In general, media center Web sites do not promote the media center or specialist. Contains 27 references. (Author/MES)