Men, traditional women, and nontraditional women were compared regarding the importance they attach to pay, prestige, and social rewards received from a job. Heterogeneous groups of 290 females and 189 males rated the importance of 16 rewards. Pay was rated as significantly more important than either prestige or social rewards by all three groups. No significance between-group differences were found regarding the importance of pay or social rewards. Significant differences were found regarding the importance attached to presitge. Nontraditional women and men rated this reward as significantly more important than did traditional women. Significant differences were also found in the importance attached to the social rewards when age and marital status were considered, i.e., social rewards were regarded as more important for single persons than for married persons, while younger persons attributed more importance to social rewards than did older persons. (Author)