Although the ultimate purpose of faculty evaluation should be improvement of instruction, it appears that most evaluation systems criticize or reject rather than attain better teaching performance. The evaluation instrument in the Department of Media Communication Science at Trenton State College has been lacking in certain evaluative criteria in both peer and student assessment. This study surveyed other departments in the institution, faculty, and students for new guidelines to help assess instructor performance for the purpose of retention, promotion, and tenure. Recommendations included a written statement by department chairperson and faculty for peer evaluation rather than an actual rating form, as well as a new set of standards for student evaluation of instruction. (Author/LBH)