This study sought to determine the perceptions of U.S daily newspaper publishers, editors, and education reporters regarding the desirability and feasibility of three approaches to increasing education news coverage: increased traditional local emphasis on education news coverage by daily newspapers, expanded wire service coverage of education, and multipage weekly regional education news supplements to daily newspapers. A questionnaire, sent to 606 individuals on daily newspapers, was accompanied by an eight-page tabloid prototype weekly education news supplement containing articles reprinted with permission from various education periodicals and other periodicals of general circulation. Analysis of the findings indicated that a majority of the publishers and editors were satisfied with present levels of local educational news coverage and wire service coverage of education, and that a majority of the publishers and editors did not regard publication by their dailies of a regional weekly education news supplement as either desirable or feasible. Several implications are derived from the results of the study. (Author/RB)