ERIC Number: ED090553
Record Type: RIE
Publication Date: 1973
Pages: 174
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Perceptional Aspects for Professional Preparation of Collegiate Business Communication Teachers.
Hart, Sara Ann Smart
The purpose of this study was to propose a curriculum for preparing business communication teachers. The 130 research subjects were selected from 65 institutions accredited by the American Association of Collegiate Schools of Business. The study resulted in five proposed business communication curricula. Respondents' philosophies on two questions appeared to be the primary basis for differences in proposed business communication course offerings, topics, and linguistic mechanics. One was the question of emphasis regarding the study of human behavior, linguistic mechanics, and composition; the second was whether business communication is or should be considered an appropriate substitute for required English courses. Only the business communication and finance teachers' curricula recommended topics to be included in business communication courses. Two vectors pertained to linguistic mechanics, and six recommendations were made based on the research. (Author/RB)
Descriptors: Business Communication, Business Education, Business Education Teachers, College Curriculum, Communication (Thought Transfer), Curriculum Development, Doctoral Dissertations, Higher Education, Preservice Teacher Education, Teacher Education
University Microfilms, A Xerox Company, Dissertation Copies, Post Office Box 1764, Ann Arbor, Michigan 48106 (Order No. 74-2864, MFilm $4.00, Xerography $10.00)
Publication Type: Dissertations/Theses
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Ed.D. Dissertation, University of Houston