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Morgan, Harmon Loyd – 1975
The basic premise in the study of the mass media and media credibility was that the medium is a major factor in the determination of the credibility of information by receivers. Relationships between media credibility and sociolinguistic theory were explored, and the factor analysis was used to organize patterns of perception of media credibility…
Descriptors: Communication (Thought Transfer), Credibility, Doctoral Dissertations, Higher Education