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Download full textEckert, Doug; Nemes, Mark; Wilson, Ruth; Tanner, Gwendolyn; Christman, Scott; Spiker, Karen; Maser, Bryan – 1995
This document is a class simulation that details the work of a fictitious consulting firm that was challenged by a group of 10 doctors (who were each willing to commit $50,000) to study the feasibility of starting a company that would employ the greatest possible number of people from Monongalia and Preston counties in northern West Virginia. The…
Descriptors: Business, Business Administration, Business Administration Education, Decision Making
Sable, Paul F. – 1985
Enrollments in Masters of Business Administration (MBA) programs and the use and effectiveness of marketing techniques for managing MBA enrollments were investigated in 1984. A 94-item questionnaire completed by 56 MBA programs offered at colleges and universities in the Middle Atlantic States addressed administration, awareness of marketing and…
Descriptors: Advertising, Business Administration Education, Educational Demand, Enrollment Projections
