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Marketing of Revenue-Generating ESL Programs at the University of Calgary: A Qualitative Study
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Eaton, Sarah Elaine – Online Submission, 2009
This qualitative case study endeavored to understand how program managers at one post-secondary Canadian university define, understand and undertake the marketing of their revenue-generating English as a Second Language (ESL) programs. Data were collected through interviews with three managers of distinct English as a Second Language (ESL)…
Descriptors: Second Language Programs, English (Second Language), Interviews, Institutional Advancement