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Gorton, Richard A. – Journal of Educational Public Relations, 1984
Develops a two-part scenario involving a principal's failed attempt to convince a reporter to do a "good news" story about his school and a damaging story later written by the reporter about the principal's unwillingness to disclose details of an event that might reflect badly on the school. (JBM)
Descriptors: Administrator Role, Community Relations, Elementary Secondary Education, News Media