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Robelen, Erik W. – ASCD Infobrief, 1998
This information brief discusses the impact of commercialism in schools. It asks the question of whether such advertising is supporting students or is simply selling access. It describes how children are a desirable market since they have most of their purchases ahead of them; they can also frequently convince parents to buy items. The brief…
Descriptors: Advertising, Consumer Protection, Educational Policy, Elementary Secondary Education
Download full textERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1978
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 16 titles deal with the following topics: children's reactions to television commercials and their associated products; an observational instructional analysis of "Sesame Street"; the effects of feedback in televised…
Descriptors: Abstracts, Annotated Bibliographies, Attitude Change, Audiences
