The essays in this collection argue that community colleges have much to gain by seeking out and maintaining positive recognition of the features that distinguish them from other colleges in the region and state. In addition, the sourcebook contains articles discussing the process of conducting a search for institutional distinctiveness and ways of using the results of that search in marketing and institutional advancement. The collection includes: (1) "Images of Community Colleges for the Twenty-First Century," by Daniel D. Savage; (2) "What Makes the Community College Distinctive," by Joseph N. Hankin; (3) "A Search for Institutional Distinctiveness: Overview of Process and Possibilities," by Barbara K. Townsend; (4) "How to Begin the Search for Institutional Distinctiveness," by Michael B. Quanty; (5) "Getting the Facts, Analyzing the Data, Building the Case for Institutional Distinctiveness," by James L. Ratcliff; (6) "Using What an Institution Learns in the Search for Distinctiveness," by Robert G. Templin, Jr.; (7) "Benefits of Conducting a Search for Institutional Distinctiveness," by Barbara K. Townsend; (8) "Triton College: One Institution's Search for Distinctiveness," by Barbara K. Townsend and James L. Catanzaro; and (9) "Sources and Information: Discovering Institutional Strengths and Limitations," by Glenda K. Childress. (ALB)