Principals who make the decision and investment to produce a school newsletter should follow these guidelines to obtain an informative and attractive product. The first step is to define the purpose of the newsletter, then determine the target audience--probably parents--and write the newsletter with them in mind. Next, decide what the newsletter should say and aim the content at the target audience. A letter size sheet, printed on both sides, is usually sufficient. The design element should strive for clarity and simplicity and the style should be jargon free, clear, and consistent. Although the principal is in charge, staff members can be enlisted to assist in the project. Newsletters should be mailed, or student groups paid a small fee for home delivery. Finally, after a year of publication, the objectives and purposes of the newsletter should be reviewed. (MLF)