Principles that institutional researchers should follow are discussed. The most important dictate is to present decision-makers the bare minimum of information necessary for the task; the material should be simple, short, and succinct. A report to assist decision-makers should not include extensive supporting documentation. The first step is to define or redefine the research question. When data are being provided to support policy analysis, some interpretation or accompanying narrative should usually be given. The design of the report should fit the purpose of the proposed analysis, with some consideration to the format preferred by the individual requesting the information. The researcher should provide a mix of presentations and should recognize the advantages of graphics. Printouts should never be sent to executive officers or deans unless they are accompanied by an explanation and interpretation. The researcher needs to select from various information sources the information that can illuminate the decision under consideration. In addition, it is important to take time to prepare an executive summary. Four figures are presented, including an illustration of an induced course load matrix and a sample executive summary page. (SW)