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Market Research. Cooperative Education Marketing Digest Series 1.
Pride, Cletis G.; Fowler, Joseph S. – 1990
An overview of market research is provided, with advice about conducting market research for the educator. Market research is any kind of research that gives information about the current state of the market and offers guidance in improving one's position in that market. The relative advantages of conducting market research by oneself or by hiring…
Descriptors: Data Analysis, Data Collection, Educational Research, Marketing
The Public Relations Almanac for Educators. Volume 1.
Educational Communication Center, Camp Hill, PA. – 1980
The effective use of public relations by educators is the general topic addressed by these 18 articles collected from past issues of the "Journal of Educational Communication." The first section stresses planning and management with articles on opportunities made available by crises; the combination of effective communication with efficient…
Descriptors: Audiovisual Communications, Informal Organization, Information Dissemination, Mass Media
Retirement Plans of Instructional Faculty and Staff.
Chronister, Jay L.; Baldwin, Roger G. – NEA Higher Education Research Center Update, 1996
This analysis of the retirement plans of college and university faculty and staff used data from the 1993 National Study of Postsecondary Faculty. It first determined the proportion of faculty who are age 55 or older by institutional type, discipline, gender, and minority/nonminority status and then analyzed their retirement plans using the same…
Descriptors: Aging in Academia, College Faculty, Full Time Faculty, Higher Education