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Mauro, John B.; Bonney, Christopher F. – 1981
Twenty-six American Newspaper Publishers Association research reports published since 1978 are reviewed in this paper. The paper analyzes each of the reports in order to provide an overview of what their findings really say and what newspapers can do in their own market areas to use the findings to improve their product. Among the topics covered…
Descriptors: Journalism, Literature Reviews, Marketing, Media Research
Shepherd, R. Gordon – Journalism Monographs, 1979
A study of news refraction was conducted to determine how well the press has functioned in popularizing scientific views and findings on a subject with direct implications for a controversial social issue. In reporting the marijuana question, the press produced a certain amount of refraction or news-slanting. For example, science articles…
Descriptors: Content Analysis, Drug Abuse, Marihuana, Media Research
Baldasty, Gerald J. – Journalism Monographs, 1984
To provide a deeper look into the American political system that so intrigued the visiting French statesman Alexis de Tocqueville in 1831 and 1832, this monograph focuses on the role of the press in American politics in the the age of Jackson, the 1820s and early 1830s--a period of dramatic and substantive political party growth. In particular,…
Descriptors: Content Analysis, Journalism, Mass Media Effects, Media Research
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1980
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 47 titles deal with a variety of topics, including the following: (1) television and attitudes about crime, (2) attitude measurement in marketing communications, (3) soap operas and liberal education values, (4) the existence of…
Descriptors: Advertising, Annotated Bibliographies, Audiences, Broadcast Industry
Hicks, Ronald G.; Broussard, E. Joseph – 1979
In a 1978 followup to a 1977 survey of Louisiana legislators' perceptions about news media coverage of the annual legislative session, the legislators ranked the four major news media (daily/weekly newspapers, television, and radio) in terms of ten coverage factors. These factors included alertness, completeness, fairness, accuracy, interest,…
Descriptors: Attitude Change, Attitudes, Evaluation, Journalism
Einsiedel, Edna F.; Wade, Serena E. – 1981
The first article in this research report draws upon material presented at four American Newspaper Publishers Association-Bureau of the Census workshops. The report describes how the 1980 United States Census data can be applied by newspapers to localize national trends, to serve as a background for local news stories, to monitor changes in the…
Descriptors: Adults, Business Administration, Census Figures, College Students
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1980
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 55 titles deal with a variety of topics, including the following: (1) the prime time access rule; (2) media education; (3) magazine and children's advertising; (4) Irish national and Third World cinema; (5) international radio…
Descriptors: Advertising, Broadcast Industry, Cable Television, Careers
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1982
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 53 titles deal with a variety of topics, including the following: (1) international news flow and the nonaligned nations; (2) cameras in the courtroom; (3) public service communication source influence and radio gatekeeper…
Descriptors: Advertising, Annotated Bibliographies, Content Analysis, Court Litigation