Testing, assessment, and evaluation, all based on measurement, are assuming increasingly important roles in American society. They are becoming a more vital force in the world of work, in education, and in the processes of determining the effectiveness of social institutions. Educational Testing Service (ETS) convened a conference for education editors and writers on "Assessment in Schools, Colleges and Society" because newspapers, magazines, and journals, after all, are the primary conduits for information flowing from specialists to the various groups affected by their work. But communication with the general public, educators, and business and government leaders is essential for specialists in measurement. The success of their work depends to an extraordinary degree on the understanding of both those whose abilities and achievements are measured and those who use the results. Some topics of discussion were evaluating educational programs, forecasting assessment needs in higher education, assessment for career decisions, and roles and implications of assessment for society. (Author/DEP)