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Download full text2002
The Advertising Division of the proceedings contains the following 20 papers: "Business and Communication Programs' Contribution in Advertising Education and Research: A Comparison" (Tien-tsung Lee); "Attributions of Advertising Influence Via Third-Person Perceptions: A Review and Synthesis" (Don Umphrey); "Advertising…
Descriptors: Advertising, Context Effect, Credibility, Cross Cultural Studies
Cooke, Anthony, Ed.; MacSween, Ann, Ed. – 2000
This book, which focuses on the relationship between adult education institutions and social movements, contains 31 papers originally presented at a 1998 conference on the history of adult education. Following an Introduction (Cooke), the papers are: Mobilisation, Popular Participation and Sustainable Development: Themes in the Recent History of…
Descriptors: Adult Education, Change Agents, Community Cooperation, Context Effect
Nolan, Robert E., Comp.; Chelesvig, Heath, Comp. – 1997
The following are among 50 papers included: "The Politics of Planning Culturally Relevant AIDS Education for African-American Women" (Archie-Booker); "Developing White Consciousness through a Transformative Learning Process" (Barlas); "Executive Businesswomen's Learning in the Context of Organizational Culture"…
Descriptors: Adult Basic Education, Adult Education, Adult Educators, Adult Learning
