Among the most dynamic influences affecting higher education is the increase in the for-profit postsecondary industry. In 2002, for-profit institutions constituted 12% of the four-year colleges and universities in the United States, continuing a rapid pace of growth that began in the late twentieth century (NCES, 2003). As the economy moves towards a more knowledge-based labor market, for-profit institutions will continue to play a significant role in providing individuals with the requisite knowledge and skill sets needed to compete in the job market. Declining state revenues for public higher education may suggest that an institution's status as either public or private is less relevant than how well the institution is meeting the current needs of society. In order to better understand these competing frameworks for higher education, the Center for Higher Education Policy Analysis hosted "Higher Education and the Global Marketplace: Entrepreneurial Activity in a Dynamic Environment" as part of the annual Pullias Lecture series. Dr. Lloyd Armstrong, the former provost and senior vice president of academic affairs for the University of Southern California from 1993 to 2005, discusses the changing environment affecting higher education that brings the different market sectors of the research university and for-profit institutions together. He considers this interaction within the framework of innovation--when a new sector of industry, such as for-profit institutions, brings unique strengths to create a dynamic interface. Mr. Douglas Becker provides a personal perspective on the mission, goals, and growth of the for-profit postsecondary industry. Mr. Becker, the chairman and CEO of Laureate Education, Inc., draws on his experience operating numerous for-profit universities in countries around the world. Appended are: (1) About the Authors; (2) Previous Pullias Lectures; and (3) About CHEPA.