Intended for teachers, librarians, and reading specialisits, the articles in this collection of essays address the problem of how to determine, capture, and then maintain children's interest in the reading process. Preceded by biographical information on the contributors and a brief introduction, the essays have been placed into one of four major sections. The first section deals with student attitudes and interests and includes assessment techniques for discovering individual factors stimulating the desire to read. The second section, on methodology, addresses motivational techniques from both theoretical and practical perspectives while the third section covers overall strategies for organizing, implementing, and evaluating reading programs. Finally, the fourth section presents articles relating to individual or group activities offering specific suggestions for motivating students to read. The volume concludes with a selective, annotated bibliography of materials for additional reference. (HTH)