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Direct linkSecolsky, Charles, Ed.; Denison, D. Brian, Ed. – Routledge, Taylor & Francis Group, 2011
Increased demands for colleges and universities to engage in outcomes assessment for accountability purposes have accelerated the need to bridge the gap between higher education practice and the fields of measurement, assessment, and evaluation. The "Handbook on Measurement, Assessment, and Evaluation in Higher Education" provides higher…
Descriptors: Generalizability Theory, Higher Education, Institutional Advancement, Teacher Effectiveness
Smith, Virginia Carter, Ed.; Hunt, Susan, Ed. – 1986
The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…
Descriptors: Advertising, Alumni, Audiovisual Aids, College Bound Students
