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Teaching Moments: Opening the Pipeline to Teaching Innovations
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Tanner, John F.; Whalen, D. Joel – Marketing Education Review, 2013
This paper demonstrates a strategy to speed teaching innovation transfer between marketing educators. Nine teaching innovations presented at the Society for Marketing Advances 2012 Annual Conference are offered in a brief catalog form. The reader can also download support materials at www.salesleadershipcenter.com/research.html#mer-tm13/.…
Descriptors: Marketing, College Students, Educational Innovation, College Faculty
Critical Pedagogies of Consumption: Living and Learning in the Shadow of the "Shopocalypse"
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Sandlin, Jennifer A., Ed.; McLaren, Peter, Ed. – Routledge, Taylor & Francis Group, 2009
Distinguished international scholars from a wide range of disciplines (including curriculum studies, foundations of education, adult education, higher education, and consumer education) come together in this book to explore consumption and its relation to learning, identity development, and education. Readers will learn about a variety of ways in…
Descriptors: Critical Theory, Social Systems, Popular Culture, Consumer Education
The New Marketing Handbook for Independent Schools.
Boarding Schools, Boston, MA. – 1987
Planning coherent, relevant marketing strategies is crucial to the survival of independent education in the United States. This handbook was created for independent school marketers; principals; and development, publications, public relations, and admissions directors. It offers checklists, sidebars, callouts, and summaries that focus on…
Descriptors: Boarding Schools, Consumer Economics, Educational Demand, Educational Economics