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Peer reviewedRutkowski, Hollace Ann; And Others – Special Libraries, 1991
This theme issue includes 11 articles on public relations (PR) in special libraries. Highlights include PR at the Special Libraries Association (SLA); sources for marketing research for libraries; developing a library image; sample PR releases; brand strategies for libraries; case studies; publicizing a consortium; and a bibliography of pertinent…
Descriptors: Case Studies, Consortia, Information Centers, Library Extension
