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Rutkowski, Hollace Ann; And Others – Special Libraries, 1991
This theme issue includes 11 articles on public relations (PR) in special libraries. Highlights include PR at the Special Libraries Association (SLA); sources for marketing research for libraries; developing a library image; sample PR releases; brand strategies for libraries; case studies; publicizing a consortium; and a bibliography of pertinent…
Descriptors: Case Studies, Consortia, Information Centers, Library Extension
Hardesty, Larry, Ed. – 2000
This book about the relationship between computer centers and libraries at academic institutions contains the following chapters: (1) "A History of the Rhetoric and Reality of Library and Computing Relationships" (Peggy Seiden and Michael D. Kathman); (2) "An Issue in Search of a Metaphor: Readings on the Marriageability of…
Descriptors: Academic Libraries, Case Studies, Computer Centers, Computer Uses in Education