2024 Re-release of the 2002 first edition of this book. The author and copyright holder has released this work under a Creative Commons (CC BY-NC-ND 4.0) license. This book provides 101 ideas and strategies to empower overall marketing efforts: (1) "Put On Your Thinking Cap" (e.g., define the problem before marketing it, set reasonable…

This paper outlines the ways in which natural, functional areas in international studies overlap with foreign language proficiencies. An overview of international studies and language developments is given along with contrasts between needs and realities, showing that educational practice in this area is out-of-phase. Today, the situation is…

This volume contains descriptions of successful Slavic language programs. The topics considered are: (1) community and institutional support; (2) programs for out-of-class practice; and (3) limited focus programs. The following articles are included: (1) "The University of Arizona Russian Program," by J. Malik, Jr.; (2) "Building from an…

The relationship of communication to the foreign language profession is addressed in this volume. The following articles are presented: (1) "Communication and the Foreign Language Teacher," by Charles T. Brown; (2) "Rationale for Language Study," by Jane N. Lippman; (3) "Public Awareness: How Can Associations and Institutions Use Public Relations…