Gain seven strategies designed to help you engage students and families by building performance-based relationships. Drawing from research and his own experiences as an education leader, Coach Carlos Johnson shares practical guidance on how to deepen the impact of your instruction. Learn his performance-based relationships framework and how to apply it to engaged, partially engaged, and unengaged students. This book will help K-12 teachers and administrators: (1) identify their why behind increasing student engagement and discover how to help students find their why as well; (2) foster a healthy sense of cooperative competition in students that will assist them in reaching their full potential; (3) tailor their approach in response to the various racial, socioeconomic, and gendered factors that impact student investment; and (4) learn how to build mutually beneficial relationships with parents that help to achieve higher educational performance, transform school culture, and reduce staff stress. [Foreword written by Anthony Muhammad.]