Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: "What is working now?" "Where are we going?" "What will the future of advancement look like? The book's twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance." This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world. Following an introduction, this book contains the following chapters: (1) The Present and Future of Higher Education (Matthew T. Lambert); (2) History and Growth of Institutional Advancement (Michael J. Worth); (3) Strategy as the Foundation for Advancement (Darrow Zeidenstein); (4) Marketing and Communications (James M. Langley); (5) The Integrated Advancement Program (Michael C. Eicher); (6) Engaging Individuals and Building Community (Armin Afsahi); (7) Annual Giving (Daniel H. Frezza); (8) Major and Principal Gifts (Ronald J. Schiller); (9) Planned Giving (Jeff Comfort); (10) The Art and Science of Comprehensive Campaigns (Fritz W. Schroeder); (11) Trends and Directions in Corporate and Foundation Support (Shaun Brenton and Jenny Bickford); (12) Engaging New Generations (Kestrel A. Linder and Felicity Meu); (13) Women and Philanthropy (Andrea K. Pactor and Debra J. Mesch); (14) Engaging Underrepresented Communities (Rachel E. Vassel); (15) International and Global Fundraising (Ivan A. Adames); (16) Institutionally Related Foundations in Public Colleges and Universities (James H. Moore, Jr.); (17) Raising Funds for Community Colleges (Lauren F. Brookey); (18) Raising Funds for a School, College, or Unit within a University (David T. Welch); (19) Structuring and Managing the Advancement Staff (Nuvyn Peters); and (20) Advancement Services (Caroline S. Chang). A conclusion, contributors section, and an index are included.