In today's knowledge-based society universities and firms must learn to engage more effectively. Universities focus on generating new knowledge, while firms are increasingly drawing on external collaborations to add value to their offerings. This book shows managers how to work with universities to boost their competitive position and revenue. This book contains the following chapters: (1) Firms engage with universities in many different ways; (2) Collaborative research between firms and universities; (3) Firms accessing university technology through licensing; (4) Firms accessing university technology via spin outs; (5) SMEs must engage with universities; (6) Best practice for firm-university partnerships; (7) The way forward. Preface, selected bibliography and an index are also included.