This book offers the strategies and techniques that administrators, the board of education, and a group of volunteers in one school district utilized in a successful 15-month referendum battle. The book has 16 chapters. Chapter 1 examines trends, voter attitudes, and facing reality. Chapter 2 outlines the basics for starting a referendum, and…

This book summarizes and analyzes empirical research on voting in school financial elections, based on more than 100 research reports published since 1960. In their discussion, the authors attempt to objectively catalogue significant research findings, as well as to evaluate the findings and relate them to each other. Chapter 1 introduces the…

This book is about successful bond issues and levy campaigns. While no one campaign blueprint works everywhere, there are certain definite components to almost every successful school finance election. These components are the product of a carefully planned political process. Successful campaigns are based on some givens that must be in evidence…

Designed to serve as a handy and useful reference for everyone in the education community, this handbook offers an overview of what a school public relations program should do and a general guide to constructing a program that has a good chance to succeed. It is intended to make evident the great need for everyone connected with the school to…