The studies reported in this book are content analyses of children's television and attendant advertising. Following an introductory statement, chapters present data about children's commercial television on the weekends, children's commercial television after school, and the seasonal variations in television advertising to children. A concluding…

Three methods of conducting television pilot testing research--the evaluation of television programs for their potential in attracting target and general audiences--are compared and contrasted in the three sections of this report. The introductory section provides an overview of the research, outlines the goals and objectives of the pilot…

In cooperation with the Indiana University Department of Telecommunications, the Video Access Center (VAC) in Columbus, Indiana has undertaken a two phase evaluation of its activities. The first phase, done in 1974, was designed to (1) compare VAC to other public access centers throughout the country, (2) determine the size and demographic…

The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…

Intended for students in the social sciences, this book assembles and evaluates the main findings of recent work on television and sex role acquisition, points out gaps and limitations in present inquiry, and sketches a framework around which future research might usefully address some of the remaining questions. The seven chapter topics are as…

The first non-commercial cable television (CATV) project in Sweden was conducted in Kiruna since it was the site of an established commercial CATV network. The Kiruna project goal was to emphasize locally produced programs. Objectives tested were production and planning forms, cooperation between groups, and utilization of a program bank.…

A study of changes in children's programing on network television in the United States from 1948 through 1978 is detailed in this report. The first chapter discusses the concepts of "diversity" and "shape" as they apply to television programing, and provides details about the research methodology used in the study. The second, third, and fourth…

The relationship between the amount of television watching and level of family tension was studied through interviews carried out in 64 Minneapolis households. Tension levels were found to be higher in families with high levels of television watching, particularly in households with a high population density. There appears to be a strong…

Four national surveys using personal interviews with independent samples of 1500+ adults each were reported. The surveys were conducted between December 1974 and June 1975. The surveys assessed awareness of the television program Feeling Good," sources of awareness, incidence of viewing, and incidence of selected health care practices.…

The suggestions for planning, running, and evaluating minority television programing presented in this handbook are based on the experience and example of the FIESTA project (Tucson, Arizona). After initiating the reader into the topic of minority programing, the document disucsses the following topics: broadcast research, origins of the FIESTA…

Major collections of research contributions on the fundamental nature of children's television viewing have been compiled in this book. Each chapter presents the assumptions, methodologies, theories, and major research findings of a particular research program or tradition. Chapters 1 through 4 are directed toward the examination of children's…

An evaluation was made of the methodology and findings presented in "Television and Antisocial Behavior. Field Experiments," by Stanley Milgram and R. Lance Shotland (New York: Academic Press, 1973). In the book, seven experiments were reported, all concerned with antisocial behavior toward a medical charity. Three episodes of Medical…

Over a two month period, the Committee on Children's Television evaluated the response of commercial broadcasters to the Federal Communications Commission guidelines that were established in 1974. Volunteers in 12 cities monitored children's programs on network affiliated and independent television stations. Managers of local television stations…

Noting drastic changes in both television and the family since the 1990 edition, this revised volume provides an extensive consideration of television's role in the American family, from the uses families make of television and how extensions such as remote controls and VCRs affect usage, to the meanings families have for television, families'…

The British Broadcasting Corporation (BBC) made a study of British children and the mass media. Statistics were gathered by the BBC Audience Research Department from January to March of 1973. The aim of the study was to examine the influence of television and radio in the lives of children under the age of 15, to describe the aims and range of…