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Considine, David M.; Haley, Gail E. – 1999
Connecting the curriculum of the K-12 classroom with the "curriculum of the living room," this book helps teachers and library media specialists maintain a viable program of visual (or media) literacy by presenting background information on the visual literacy movement and dozens of effective strategies and classroom activities that are ready to…
Descriptors: Advertising, Audience Awareness, Class Activities, Elementary Secondary Education
Foster, Harold M. – 1979
This book is intended as an aid for high school English teachers who want to understand visual literacy and learn how to teach it. The first part of the book defines and analyzes the basic structural devices used in filmmaking. The first chapter in this section discusses how the creative use of these devices--composition, lighting and color,…
Descriptors: Communication Skills, English Instruction, Film Study, Films
Franza, August – 1989
This student workbook provides information about mass media and invites students to consider and respond to that information. Students are encouraged to use reading, writing, researching, critical thinking, interpreting, and debating skills in their responses. The book is organized into 8 chapters: (1) "The World of Media"; (2) "Television: Is…
Descriptors: Advertising, Critical Thinking, Critical Viewing, Elementary Secondary Education
Buckingham, David, Ed. – 1990
Media education is expanding, both as a subject in its own right, and as a cross-curricular theme. Based on detailed classroom research, this book identifies the rewards and achievements, as well as the difficulties and contradictions, of teaching about the media in Great Britain. Four major themes emerge: the process of teaching and learning; the…
Descriptors: Communications, Elementary Secondary Education, Higher Education, Journalism Education
Contreras, Eduardo; And Others – 1975
The Institute for Communication Research at Stanford University collected and synthesized existing data on cross-cultural broadcasting throughout the world. In their report, details are provided about four types of effects resulting from cross-cultural broadcasting: (1) cultural effects with emphasis on the trend of research in radio, television,…
Descriptors: Audiences, Broadcast Industry, Commercial Television, Communication Problems
Fowles, Barbara R.; Horner, Vivian M. – 1974
With the pervasiveness of television, especially for children, visual literacy is a growing concern. Television should be regarded as part of a potential solution to the country's need for improved education. "Sesame Street" has proved that children do learn from television, that active interaction is not always necessary for learning,…
Descriptors: Abstract Reasoning, Children, Cognitive Development, Cognitive Processes
Berger, Arthur Asa – 1989
Contemporary society is an "information society" where much of the information has a visual nature. This text uses semiotic and psychological concepts to help students gain understanding of how meaning is found in visual phenomena and how minds process images. Focus is upon mass media and popular culture. Theoretical discussions are…
Descriptors: Cartoons, Computer Graphics, Critical Viewing, Criticism