Organized in three parts, this book contains an introductory chapter and 17 case studies selected to show transfer applications in a wide range of organizational settings. In part 1, two chapters review the rationale, context, and research relating to transfer: "Transfer Concepts and Research Overview" (Mary Broad); and "Success Factors in…

The textbook is intended to be useful to inservice teachers of business subjects, to college and university teachers of methods courses in business, and to students enrolled in methods courses. After two introductory chapters dealing generally with business education, the teacher's role, the learning process, and planning for instruction, four…