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Sevier, Robert A. – 1998
This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission,…
Descriptors: College Planning, Higher Education, Institutional Advancement, Institutional Mission
Ainley, John; Batten, Margaret; Collins, Cherry; Withers, Graeme – 1998
Education authorities and schools throughout Australia articulate a range of goals when they comment on the purposes of schooling. Those goals include development of the skills with which a young person might come to understand the world and earn a living. This report concerns a study designed to investigate systematically how Australian schools…
Descriptors: Educational Objectives, Educational Research, Elementary Secondary Education, Foreign Countries
Zweizig, Douglas L.; Hopkins, Dianne McAfee – 1999
This book presents the results of an evaluation of Library Power, an initiative of the DeWitt Wallace-Reader's Digest Fund that provided support for school library development in 19 communities. Following an introductory chapter, the chapters are organized around key questions of the evaluation. Chapters 2 through 4 address the implementation of…
Descriptors: Course Integrated Library Instruction, Curriculum Development, Educational Change, Elementary Secondary Education