For over a century and a quarter, the science of learning has expanded at an increasing rate and has achieved the status of a mature science. It has developed powerful methodologies and applications. The rise of this science has been so swift that other learning texts often overlook the fact that, like other mature sciences, the science of…

This book explores some of the basic principles of behavior which have been derived from the study of operant conditioning and considers the phenomenon of sport in society in the light of these principles. First, some of the terms used in Skinnerian behavioral analysis are defined and explained. The second section examines the reinforcements…