Descriptor
| Merchandising | 2 |
| Public Relations | 2 |
| Accounting | 1 |
| Administrative Principles | 1 |
| Advertising | 1 |
| Budgeting | 1 |
| Check Lists | 1 |
| College Stores | 1 |
| Communications | 1 |
| Delivery Systems | 1 |
| Employment Practices | 1 |
| More ▼ | |
Source
Author
| Ball, Harold E. | 1 |
| Ramond, Charles | 1 |
Publication Type
| Books | 2 |
| Guides - Non-Classroom | 1 |
| Reports - Descriptive | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Ramond, Charles – 1976
This book summarizes and appraises current knowledge and practice in the field of advertising research. The material is presented under the following chapter headings: aim and scope, how advertising communicates, how advertising sells, theme research, selecting target audiences, copy research, studies of advertising frequency, media research,…
Descriptors: Advertising, Budgeting, Communications, Information Dissemination
Ball, Harold E. – 1981
Approaches to help achieve a professional college store operation in the 1980s are outlined for the benefit of the college store staff member, supervisor, or manager, as well as administrators responsible for the review of the college store. The following areas are addressed: objectives of the service, organization, equipment and layout, the…
Descriptors: Accounting, Administrative Principles, Check Lists, College Stores
