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Martin, Elizabeth – 1978
A theory of altruism is presented which can be used to assess the effects of monetary reward incentives upon degree of altruistic giving. In this paper, the motive for altruism is hypothesized to be desire for self-esteem and the esteem of other people. However, one receives esteem only if the intent of the act is to help another person and not to…
Descriptors: Altruism, Human Relations, Policy Formation, Prosocial Behavior