This book provides business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who need marketing skills in a higher education or further education context. Theory, practice, and case studies are focused on real issues connected to promoting courses and institutions. The chapters are: (1) Introduction; (2) The…

The Graduate Student Instructors (GSI) program developed at the University of Minnesota is described. The design and content of the teacher training seminars and the feedback procedures of test analysis, student evaluation of the GSI, and videotape critiquing are detailed. An evaluation is included of the effectiveness of the training program as…

Effective buymanship and effective financial management are the cornerstone of an elementary and secondary school consumer education program. The curriculum must meet some basic and essential criteria in order to prepare the student for learning about budgeting, a concept which encompasses buymanship and financial management. Through knowledge,…