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Ramond, Charles – 1976
This book summarizes and appraises current knowledge and practice in the field of advertising research. The material is presented under the following chapter headings: aim and scope, how advertising communicates, how advertising sells, theme research, selecting target audiences, copy research, studies of advertising frequency, media research,…
Descriptors: Advertising, Budgeting, Communications, Information Dissemination
Winn, Marilyn G.; Lynch, Richard L., Ed. – 1990
This competency-based instructional text focuses on preparing students for apparel industry positions at the career-sustaining and marketing specialist levels. It also includes materials to help students develop the competencies needed for entry-level and managerial positions. The text is divided into four units. Unit 1 contains a chapter…
Descriptors: Clothing, Communication Skills, Competency Based Education, Distributive Education
