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Wetzel, C. Douglas; And Others – 1994
This volume is a blend of media research, cognitive science research, and tradecraft knowledge regarding video production techniques. The research covers: visual learning; verbal-auditory information; news broadcasts; the value of motion and animation in film and video; simulation (including realism and fidelity); the relationship of text and…
Descriptors: Cost Effectiveness, Educational Media, Educational Television, Instructional Effectiveness
Kreimer, Osvaldo – 1974
Research findings, theories, and examples of the effectiveness of radio and television programs are organized to create a guide for analyzing their educational messages. It is demonstrated that radio and television programs are composed of a set of messages made up of more than one level of language, such as verbal (words), paraverbal (pitch,…
Descriptors: Adaptation Level Theory, Broadcast Television, Educational Radio, Educational Television
McGilvrey, Marjorie J. – 1974
In journal format, the author's reactions to a sabbatical year tour of educational television installations around the world and in the United States are recorded. Visits to Hawaii, Samoa, Australia, the Philippines, Japan, Hong Kong and Singapore are described. In part 2, similar visits to school systems in California, Arizona, Illinois,…
Descriptors: Audiovisual Aids, Communications, Communications Satellites, Educational Development
O'Bryan, Kenneth G. – 1975
Though previous research has attempted to correlate television viewing with educational outcomes, little research has been done to establish the links between modes of presentation, individual styles of learning, and achievement. Eye movements, for instance, are markedly responsive to differences in presentation, especially to such factors as the…
Descriptors: Attention, Cues, Educational Television, Elementary Secondary Education
Japan Broadcasting Co., Tokyo – 1975
A special issue of NHK Today and Tomorrow, published by Japan Broadcasting Company, describes open-circuit and classroom broadcasts. Policies of NHK are explained and standards listed for educational programs in general, school programs, children's programs, and cultural programs. The scope of classroom broadcasts is described and a schedule…
Descriptors: Broadcast Industry, Correspondence Schools, Educational Development, Educational Television
Razik, Taher A.; Ramroth, Delgra M. – 1974
This bibliography provides a classified arrangement of a representative cross-section of the literature in the area of research in instructional media. Nearly 3,500 references are included in such fields as computer-assisted instruction, films, individualized instruction, instructional technology, management of information, mass media, media…
Descriptors: Bibliographies, Computer Assisted Instruction, Educational Media, Educational Radio
Mielke, Keith W. – 1973
A fundamental distinction is made between basic research which seeks out new, generalizable knowledge, and administrative research which provides information useful to decision makers who have a task to perform. Attention is then given to four types of administrative research: background research, formative research, summative research, and policy…
Descriptors: Administrator Evaluation, Communications, Decision Making, Educational Television
Baron, L.; O'Bryan, Kenneth G. – 1974
Much early research regarded television as a static medium, and it ignored the process of the information delivery and its match with the cognitive style of the viewer. Information processing should be looked at from the dual perspective of eye movement research and the degree of locus control. To uncover the interrelationships of efficient eye…
Descriptors: Children, Educational Media, Educational Research, Educational Television
Tressel, George W.; And Others – 1975
To help plan for the future of educational broadcasting, a survey was conducted of its goals and present status and anticipated future, and recommendations were made. Extensive available literature was reviewed, a number of broadcast facilities visited, and more than 60 station managers interviewed, along with managers of agencies and foundations…
Descriptors: Administration, Broadcast Industry, Commercial Television, Communications
Chu, Godwin C.; Schramm, Wilbur – 1975
This broad survey of research on instructional television examines a variety of aspects relating to its effectiveness in the classroom. An introductory essay identifies significant trends that have emerged since the original publication of this report. Chapter one reviews the generalized effects of TV on pupil learning, including variations in…
Descriptors: Age Differences, Audiovisual Aids, Color, Cost Effectiveness
Brown, James W., Ed. – 1975
Intended for use by media specialists at all levels, this volume joins two preceding editions in reviewing the current status of educational media, instructional technology, librarianship, information science, and telecommunication. First is a collection of essays which address the following topics: 1) perspectives on educational media; 2) major…
Descriptors: Audiovisual Aids, Business Administration, Clearinghouses, Communications