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Oyer, Herbert J., Ed.; Oyer, E. Jane, Ed. – 1976
This volume presents comprehensive discussions dealing with the importance to older people of communication. Chapters, written by professionals and educators representing numerous viewpoints and disciplines, cover such topics as basic considerations in communicating with older people, the retiree's perspective on communication, generation gaps,…
Descriptors: Communication (Thought Transfer), Consumer Economics, Geriatrics, Interpersonal Relationship
Hixson, Richard F., Ed. – 1973
Recognizing that mass media--now at a stage of viewing critically its effects and responsibilities--and society at large are interdependent, this casebook reviews the many facets of the media and mass communication as they relate to both producers and consumers of messages. The 23 chapters include discussions of the media's responsibility toward…
Descriptors: Broadcast Industry, Case Studies, Communications, Consumer Economics
Download full textMarshall, Carter L. – 1977
Focus in this preventive medicine monograph for health professionals is on consumer health education and the current and potential effects of mass communication on the quality of medical care. Following an introduction, the content is presented in four chapters. Chapter 1 covers the state of the art in consumer health education and discusses three…
Descriptors: Behavior Patterns, Consumer Economics, Consumer Education, Consumer Protection
